Having a strong online presence is crucial in most realms these days, the size of a business notwithstanding. You need to attract visitors to your website and then convert your leads into customers by making sure they remain on your website. You need to provide attractive content through a mix of text, images, videos, and other forms of graphics to engage your customers. However, this often requires managing, revising, publishing, and updating content.
The bigger a website, the more complex the task becomes, and this is where the role of a content management system (CMS) comes into play. Selecting a CMS for business websites requires that you pay attention to different aspects, and a good starting point is understating what to expect from a suitable CMS.
What is a CMS?
A CMS is a software tool that gives web developers and designers the ability to create, publish, edit, and manage content in different forms. The requirement of a business plays a key role in the CMS that might work best for its needs. For instance, the best CMS for small businesses might not have be the best CMS for corporate websites.
One common factor between all good content management systems is that they aim to provide intuitive user interfaces for creating and modifying website content. They provide online tools that people may use to publish updates in real-time. While content management systems were predominantly available as installable programs in the past, the use of web-based interfaces has increased significantly in recent times.
What Makes for a Good CMS?
Given the varied requirements that might come in the form of simple one-page small business websites to complex e-commerce websites, there is no single best CMS for business websites. From ease-of-use to integrating different tools, there are different aspects to consider. If you are unsure about how to select the best CMS for business websites according to your specific needs, answering a few simple questions will help simplify the process.
Is it User-Friendly?
If you plan to have anything to do with the design, development, or ongoing maintenance of your business website, and not leave it completely to the professionals, it is imperative that you select a CMS that is easy to use. If you end up working with a complicated CMS that requires technical knowhow, you might have to contact your web development agency each time you wish to make an update. With an intuitive CMS, you can do away the need for extensive training. If you plan to carry out updates on your own and wish for your employees to do the same, go with a CMS that offers a What You See Is What You Get (WYSIWYT) editor. This gives you an actual view of what your updates will look like once published.
Does it Come With an Intuitive User Interface?
If your business is not large enough to have its own team of web designers and developers, or if you do not have the resources to have ongoing website maintenance contracts, consider selecting a CMS that comes with an intuitive user interface (UI). This ensures ease-of-use without requiring too much technical knowledge or training. Solutions, in this way, can be quick and easy to implement.
Is it Customizable and Scalable?
When it comes to business websites, change is inevitable. The best CMS for business websites should give you the ability to customize and scale according to your requirements, as and when the need arises. After all, what you can do with your website depends largely on its content management system. For instance, if you wish to modify the overall layout of your website, your CMS should not prevent you from carrying out the required changes.
Since maintaining a website is usually a long-term affair, you need to be able to depend on your CMS for several years. Bear in mind that while modifying a website does not have to be particularly difficult, switching from one CMS to another can be a daunting task.
Even if your business needs do not extend to beyond offering a responsive website as of now, it might be worth your while to look at technologies you may benefit from in the future. These include, but do not limit to, artificial intelligence, virtual reality, digital assistants, and jumbotrons. When you are ready, your CMS should be able to support these new technologies.