Just about everybody associated with web and mobile app design has a thing or two to say about user experience (UX) design. Typically, the term is used to highlight the designing of digital offerings such as websites and apps. However, is UX design just web and mobile app design?
UX design actually encompasses all the design elements that depend on human interaction. For instance, modern day car manufacturers rely increasingly on UX. This aspect also plays a role with products you use every day, examples of which include your microwave, washing machine, and even your wristwatch. If a microwave oven does not function as it should, it delivers a negative user experience.
Is UX Design More Than Web Design?
One of the primary roles of a UX designer is to carry out user research. This provides insight into their behavior, needs, motivations, goals, and pain points. In the absence of suitable research, creating a good user experience is near impossible. Overall, UX designers have to account for the efficiency of customer interactions, while aiming to deliver results seamlessly and effortlessly.
UX design combines various elements, which include user/market research, understating the psychology of the target audience, web design, graphic design, and interface design. So, the answer to the question, “is UX design more than web design?” is a simple yes. However, using the term UX design to refer to any specialization connected with web or mobile app design is incorrect.
Web designers from a decade or two ago did not understand the importance of user experience, which is why they paid little attention to this aspect. As user experience and usability started gaining ground, an increasing number of web designers started learning how to approach user research and other UX related techniques. Soon enough, several web designers made the switch to becoming UX designers.
Is There a Similarity Between UX and Web Design?
There are several similarities between the roles of UX and web designers. For instance, web designers tend to focus on aesthetics. They balance elements such as typography, imagery, and colors in a cohesive manner. UX designers also account for aesthetic value, although they pay equal attention to functionality.
When it comes to focusing on the front-end, web designers often deal with coding as well as creating visual components by using programs such as Adobe Illustrator and Adobe Photoshop. UX designers also need to pay attention to the front-end, although they work in mapping out experiences by using prototyping software such as Adobe XD.
Both, web and UX designers need to have effective communitarian skills as their work usually involves collaborating with others. They also need to come equipped with skills such as active listening, problem solving, and out-of-the-box thinking.